In Q2 of 2021, ad revenue on Reddit topped $100 million per quarter for the first time Reddit also took the step of discontinuing programmatic advertising last year in favour of selling advertising through its own platform, and rolled out a new native ad format called Conversation Placement. We previously wrote about its moves to court publishers and open up the platform to partnerships with media organisations like the Washington Post, which represented a distinct departure from Reddit’s traditionally hostile attitude towards publications self-promoting. Recognising this potential, Reddit has been taking steps in recent years to improve its marketing and advertising appeal. While its size pales in comparison to other social networks like Twitter (229 million DAUs), Snap (332 million DAUs) or Facebook (which, despite suffering a fall in DAUs for the first time in its history, still has more than 1.9 billion), its active communities are an attractive prospect for anyone looking to tap into a highly-engaged fanbase. Reddit is home to more than 50 million daily active users (DAUs) who discuss a huge variety of topics across its more than 100,000 communities, known as subreddits. 2022: New normals for digital marketing and ecommerce.E-Learning: Fast Track to Modern Marketing.Achieving Omnichannel Excellence Best Practice Guide.Ratings and Reviews Best Practice Guide.Third-Party Marketplaces Best Practice Guide.Direct-to-Consumer (DTC) Best Practice Guide.Machine Learning and Predictive Analytics.
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